Vietnam promotes tourism in US
Updated : Friday, September 21, 2018 4:08 PM (GMT+0700)

“Asoulful Vietnam” – a Vietnamese tourism promotion event - was held inWashington D.C., the US, the Southeast Asian country’s fifth largest tourismmarket, on September 19.

Travel firms of Vietnam and the US seek partnership at the event - Photo: VNA

The event is the biggest ofits kind Vietnam has held in the US in 15 years, drawing 35 domestic travel andhospitality firms such as Saigontourist, Typic Travel, Asia MBC and Gia LinhTravel.

It was attended by NguyenVan Tuan, Director of the Vietnam National Administration of Tourism; AnnChamberlin, Senior Vice President for Membership, Strategic Partnerships andMarketing of American Society of Travel Agents (ASTA); Vietnamese Ambassador tothe US Ha Kim Ngoc; and several American travel firms.

According to VNAT DirectorNguyen Van Tuan, following Washington, the event will head to New York. 

The event is part of effortsof Vietnamese tourism sector to diversify its market and lure more foreignvisitors who stay longer and spend more in Vietnam, he said.

Meanwhile, Ambassador Ha KimNgoc said Vietnam has great tourism potential thanks to the natural beautifullandscapes across the country as well as its hospitable people.

In recent years, theVietnam-US relationship has grown strongly in all fields, including tourism, henoted, adding the number of US tourists to Vietnam has increased through years,but has yet to match the potential of both sides.

The Northern Americanmarket, including Canada and the US, is one of the leading markets in Vietnam’stourism strategy thanks to the high spending of tourists. Moreover, Vietnam andthe US have long-term historical links, an advantage for Vietnam in luring USvisitors.

During the event, Vietnam'sbeautiful destinations were highlighted, such as the UNESCO-recognised WorldNatural Heritage site of Ha Long Bay, Phong Nha-Ke Bang cave system and thecuisine and culture of Vietnam.

It was also a chance forVietnamese firm to seek partnerships and learn from their US peers.

Following the event, an ASTAdelegation is scheduled to visit Vietnam to promote tourism cooperation.

The number of US tourists toVietnam has risen more than 10 percent annually in the past several years,reaching 614,000 in 2017.

Vietnam expects to welcomemore than 1 million US visitors each year by 2020.


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